Project — Brand film
Frame & Wolf.
A 90-second manifesto for a Paris eyewear atelier — acetate, daylight and the hands that shape both.
Overview
The brief: make craft visible.
Frame & Wolf shape every frame by hand in the 11th arrondissement but sold mostly on specs and price. They asked for a film that would let customers feel the workshop before ever visiting it.
We spent two days inside the atelier with a director-shooter and a macro lens: filing, polishing, hinge-fitting. No voiceover, no actors — just work, daylight and an original score built from workshop sounds.
- Client
- Frame & Wolf, Paris 11e
- Delivered
- Format
- 90s hero + 30s / 15s / 9:16 cutdowns
- Service
- Brand film
Approach
Light did the talking.
The atelier's north-facing windows gave us a single, honest source. We scheduled the shoot around it — polishing at 9am, assembly at noon — and let the day structure the edit.
Outcome
A film the client plays on loop.
The hero runs in the boutique window on Rue de la Roquette, anchors the homepage, and cut showroom dwell time questions in half — visitors arrive already convinced.
Related work
Have an atelier worth filming?
Two days on your floor, five weeks to premiere. Fixed quote in five days.