Project — Music video trilogy
Iron Lens Productions.
Three videos, one warehouse, eleven minutes of film — a trilogy for indie label Ferraille Records shot in four nights.
Overview
The brief: one world, three singles.
Ferraille Records wanted three singles to feel like chapters, not clips. We designed a single sodium-lit warehouse world and let each track bend it — performance, chase, aftermath — so the trilogy rewards watching in order and survives out of it.
High-speed cameras, practical haze and a movement director; the label's artists co-wrote the treatments track by track.
- Client
- Ferraille Records, Saint-Denis
- Delivered
- Format
- 3 masters + vertical cuts & teasers
- Service
- Music video
Approach
Nights, haze, 200 frames per second.
Four consecutive night shoots in one location kept the budget on screen. Every performance take was covered at high speed, so the edit could stretch a snare hit into a held breath.
Outcome
A trilogy that toured.
Chapter two screened in competition for Best Music Video at the European Music Awards; the full trilogy opened the label's summer tour visuals and tripled their release-week watch time.
Related work
Give your track its world.
Treatments in seven days, masters in five weeks. The warehouse is optional.